The client, a leading global enterprise in the Consumer Packaged Goods (CPG) industry, faced multiple operational challenges impacting their field sales and distribution network:

• Managing a vast distribution network with legacy systems that created fragmented data silos.
• Limited real-time insights, hindering quick decision-making.
• Slow product replenishment cycles that affected sales growth.
• Inefficient data collection and reporting processes.
• Communication gaps between field representatives and management.

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