With the wave of e-Commerce out in front, brands and retailers have a demanding task of improving their online presence and leveling up their customer experience. Salesforce Commerce Cloud simplifies the creation and offering of a seamless buying experience to users across diverse touchpoints — mobile, social, web, and store.
What is Salesforce Commerce Cloud?
Salesforce Commerce Cloud (SFCC) is the leading B2C and B2B eCommerce solution for global businesses. Driven by Cloud, Commerce Cloud enables businesses to create and offer innovative customer experiences.
With Einstein Artificial Intelligence as the backbone, Commerce Cloud helps businesses plan, start and drive unified eCommerce sites where customers can engage with businesses via all channels and devices.
Salesforce Commerce Cloud Statistics
Formerly called Demandware till its acquisition by Salesforce in 2016, Commerce Cloud is an eCommerce solution to connect B2B businesses and customers like never before.
- According to Enlyft, 45% of Commerce Cloud customers are in the USA and 6% are in the UK.
- Salesforce indicates that Commerce Cloud processes $21 billion in gross merchandise value per annum and supports over half a billion global individual shopper site visits each month.
- Amongst companies that use Commerce Cloud, 32% are small (<50 employees), 42% are medium-sized and 26% are large (>1000 employees).
- The countries with top number of companies that use Commerce Cloud are USA, UK, France, Canada and Germany.
Capabilities of Salesforce Commerce Cloud
A distinction of commerce cloud is its adaptability to businesses of any size and needs. It is a proven solution for creating scalable eCommerce websites for both B2B and B2C brands – all with the features of B2C plus enhanced flexibility and features.
Commerce Cloud presents an open development environment enriched with diverse capabilities that aid lead conversion. Retailers can effectively customize or scale commerce with plug-and-play features that allow branded application development and client applications.
By designing their eCommerce websites on Commerce Cloud, businesses enjoy a secure cloud environment that offers them various capabilities:
Revolutionize customer experiences
With customer data turning into a goldmine, companies that use Commerce Cloud can integrate data from numerous channels and touchpoints effectively.
Thanks to Einstein and its predictive capabilities, brands can offer behavior-based shopping recommendations to online users even if they are not logged in as existing customers.
- Implement proven tactics to reduce abandoned and saved carts, streamline the checkout process and accelerate payments.
- Boost the omnichannel customer service and revenue generation by taking orders via multiple channels and offering personalized customer experience through digital storefronts and order history.
- Promote customer loyalty by guiding customers throughout the journey and offering personalized suggestions and discounts.
- Aggregate customer data and offer a better shopping experience, return, service merchandise, and more.
Improve marketing and merchandising
- Campaigns, A/B testing based on consumer behavior, channel, location, and promotions turn effortless simplifying marketing efforts.
- Display a dynamic and unified catalog that caters to the customer needs from various geographies, languages, and currencies.
- Reduce the time to market with prebuilt apps that solve diverse industry challenges.
- Reduce walk-in sales by Commerce Cloud Endless Aisle by showcasing special offers in the online store.
- Smooth order management that offers real-time inventory visibility with full-order lifecycle management tools.
Build a mobile-first website with boosted search engine visibility
Create stunning user interfaces and web pages with robust, reusable components. Designing, scheduling, and publishing pages is just a drag and drop process, eliminating the need for tedious coding.
- Create responsive design, data-driven mobile UX, one-touch payment, and social integrated mobile stores.
- Effective use of metadata and boost page rank with better SEO and organic traffic.
- Create scalable mobile eCommerce apps with trusted Salesforce partners.
- Deliver better customer experience with predictive intelligence.
- Personalize category pages and provide unbeatable personalized product recommendations and shopping experiences.
- Predict, interpret and optimize product bundles and deals with Einstein Commerce Insights.
- Drive more sale closure rates with reduced abandoned carts by using type-ahead suggestions.
Reputed eCommerce Websites Driven by Salesforce Commerce Cloud:
On its Featured Customer page, Salesforce lists globally-leading eCommerce businesses that use Commerce Cloud as below:
- Puma
- Adidas
- American Red Cross
- Carter’s
- Crocs
- FILA
- L’Oréal
- MotherCare
- PetSmart
Advantage Salesforce Commerce Cloud
Salesforce Commerce Cloud empowers businesses to realize their mission of embracing digital-first. It allows to scale faster, reduce time to market, and put customers first.
Brands can gear up their websites for the busiest season in just one month. A product of Salesforce – the global CRM leader, Commerce Cloud offers an impressive digital transition for businesses with top-notch capabilities like never before.
Take the first step now!
eCommerce will be the game-changer in revenue and sales of global businesses. Elevate your eCommerce business with Salesforce Commerce Cloud now. Ask our experts how you can achieve this in the shortest possible time. Send us an email at hello@cldystage.wpengine.com. Connect with us on LinkedIn.