Companies keep their data distributed among different databases, procedures, and documents. As a result, many companies face hindrances such as data silos, process fragmentation, and unwieldy manual approaches, thus stunting their growth. In other words, this is why one would need Revenue Lifecycle Management (RLM).
Conga RLM is rooted in one customer-focused data model, which provides a centralized framework for all revenue transactions, contracts, workflows, and other related data. This unified data framework ensures seamless integration of systems and continuity of critical information as customers and opportunities progress through different stages – from initial proposal to renewal.
Some critical components of the Conga RLM platform include:
- Document Generation: Create customized, compliant contracts, proposals, invoices, and other documents directly from structured data without manual intervention.
- Configure, Price, Quote (CPQ): Deliver personalized, accurate quotes faster through automated configuration, pricing, and proposal tools.
- Contract Lifecycle Management (CLM): Digitize contract drafting, approval, execution, and renewal processes for increased visibility and control.
- Salesforce Optimization: Connect CRM data to other systems for end-to-end process automation within Salesforce.
- Analytics & Insights: Leverage AI-powered tools to gain real-time insights into deal pipelines, revenue forecasting, contracting trends, and more.
Source: Conga
Optimizing Processes Across Revenue Lifecycle Stages
- Propose & Quote Stage: At the initial customer engagement phase, Conga’s CPQ solution helps sales teams create accurate, customized quotes and proposals in minutes instead of hours.
- Negotiate & Execute Stage: During negotiations, teams can utilize Conga’s Document Generation tools to produce customized versions of contracts quickly, statements of work, and other legal documents directly from CRM records.
- Manage & Fulfill Stage: Conga provides a centralized hub to manage fulfillment by connecting front-end CRM and order data with back-end ERP inventory and billing systems once deals are signed.
- Renew & Expand Stage: Conga’s analytics capabilities provide actionable insights into contracting trends, renewals, and cross-sell opportunities as the customer relationship progresses.
Industry-Specific Benefits
- For Technology Companies – Tools like CPQ enable rapid configuration of complex IT solutions into customized proposals.
- In Manufacturing – Integrated billing and order management tools improve the fulfillment of large B2B production contracts.
- For Professional Services – Document generation automates the production of a statement of work (SOW).
- Within Healthcare – CLM digitizes HIPAA-compliant signature flows for patient enrollment.
- In Banking & Finance – Centralized workflows connect customer, product, and regulatory data for agile proposal creation.
Cloudely is a RLM implementation partner for global businesses. Write to us at hello@cloudely.com to receive expert guidance with Revenue Lifecycle Management.
